Here’s a quick example from Mobile Marketing Watch, a company that adds anchor links at the top of their daily newsletter so readers can use a table of contents to quickly navigate to each section. And adding an anchor menu is a great way to simplify your message. Keeping your email simple can capture a user’s attention. This menu acts like a table of contents so readers can see at a glance what’s included in the message.Īnchor links are huge for your email UX (user experience).
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You might choose to include just a single anchor link, or add a full anchor menu in your email header. Anchor links are most helpful for long messages, which is why they’re generally used in email newsletters instead of sales emails. When that hyperlink is clicked, it takes you to another part of the email instead of opening a separate window. What exactly is an email anchor link? An anchor link is a hyperlink in an email. Click To Tweet Why use anchor links in emails? They give your subscribers a chance to quickly scroll down and directly skip to where they want to read. Anchor links in email are incredibly useful for newsletters that are long and content-rich. Let’s take a look at exactly how anchor links can help your marketing and what you need to do to use them. And when your emails are easier to navigate, your readers are more likely to stick around and take in the entire message. Wrap-up: Using anchor links in email? Go Pro!ĭo you use HTML anchor links in your email campaigns? Anchor links in email are incredibly useful for newsletters that are long and content-rich.Creating anchor links in email with BEE.
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